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Company: Comcast Business

Job Title: Vice President of Indirect Channels

Craig Schlagbaum, Guest Blogger

Craig Schlagbaum is the Vice President of Indirect Channels for Comcast Business. In this role, Craig manages Comcast’s indirect channel team and the overall indirect channel programs for Comcast Business. The program has achieved great success and was named as a top indirect channel program for the industry in both Channel Partners' Magazine as well as Computer Reseller News (CRN) from 2011 to 2017. The program also won CRN’s prestigious ARC award for Network Connectivity Services in both ’14 and ’16. Prior to Comcast, Craig managed the indirect channel team for Level 3 Communications and NTT/Verio, and he was a key architect of the Qwest Business Partner Program. Craig has spent over 28 years in various indirect channel roles in sales, marketing, and business development with NTT/Verio, Qwest Communications, IBM Corporation, Sony Corporation, and Intelligent Electronics. Craig was recently named in ’16 one of Top 10 Channel Sales Leaders in CRN, a Circle of Excellence Winner in Channel Partners Magazine in ‘16, and one of the top 10 Channel Chiefs for 8 years running from 2008 to 2016.  Craig holds a B.S. in Marketing from the University of Colorado, Boulder. He has served on the boards of CompTIA, Channel Partners, and Baptie & Co, and is a founding member of the Penton Media Channel ThinkTank. Craig currently resides in Denver Colorado.

 

 


Recent articles by Craig Schlagbaum, Guest Blogger

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The Future Is Now

The very fabric of our industry is changing every day. And, ready or not, the future is now.

A Rock in Uncertain Times

The Communications Service Provider industry is in the midst of massive consolidation, creating instability and a fair amount of fear, uncertainty and doubt (FUD) among partners about what is going to come next. Mergers and acquisitions are nothing new to our industry; certainly, most of the big players in the market today are a result of consolidation over time.

The Channel’s SD-WAN Opportunity

As the IT channel prepares for massive change, solution providers should pay special attention to one of the most significant drivers of that transformation: SD-WAN.

Finding the Right Cloud Fit

Most businesses currently use the cloud for one or more of their IT functions, but as they look to add cloud services, many need help determining which approach is best: private, public or hybrid. Businesses will turn to their IT solutions providers for answers, so you need to be prepared to guide them through the process of determining which approach best fits their needs.

Back to the Future: The Cubs, the Channel and, of Course, Millennials

It’s an exciting time–and it’s not too difficult to predict that the excitement will continue. Business is expanding; mergers and acquisitions are creating enormous change, and; millennials are getting into the channel, bringing with them new thinking and inspiring crucial shifts in technology.

A Channel Nostradamus?

My sense was that as the world of physical hardware and “shrink-wrapped” software converged into one, where things would be sold “as a service,” I’d surely be able lead in this new frontier before all other new settlers headed for the gold rush. Or at least I would look like a genius if I were to get in front of it. Or, like the famous Nostradamus did in the early 1500s, I would see the future and live it!

Opening the Flood Gates

More and more partners are moving business toward service providers. The move is happening for the services we sell today and for new IT services in the cloud, both of which drive recurring revenue.