Mobile, Vertical Markets and Touch: A Channel Triple Play
Touch-based computing is rapidly expanding from the consumer market into the commercial market. That’s true in vertical industries like health care, retail, insurance and financial services. And now, VARs –- particularly our channel partners here at Lenovo –- have the opportunity to cash in. Here’s why.
Touch starts on the desktop, where all-in-one systems allow business users to move more rapidly through a range of applications. But it doesn’t end there. Mobile wireless touch is gaining critical mass because it moves businesses much, much closer to their customers.
Among the benefits:
1. Reduced waiting times: Customers don’t want to wait in lines. With wireless mobile touch, traditional checkout lines in retail stories are disappearing. If you’re a shopper on the go, employees armed with mobile checkout now come to you.
2. Accurate Data Capture: Customers don’t want to fill out forms with pen and paper. Even more important – they don’t want to complete the same form twice as they move from one room (say, a hospital waiting room) to the next (an exam room). Wireless mobile touch – combined with stylus options — ensure employees capture the right information, accurately, using one simple process
3. Scalable Data Management & Analysis: From desktop touch to wireless mobile touch, businesses can begin to capture, centralize, aggregate, manage, analyze and scale information. From creating patient records to updating financial records, touch is a business springboard toward customer relationship management (CRM), Big Data analytics, financial forecasting and plenty more.
Start With Lenovo Products…
Lenovo channel partners are joining the desktop and mobile wireless touch revolution. Our award-winning, touch-enabled commercial portfolio includes the:
- ThinkCentre Edge 92z Touch All-in-One Desktop: Our midrange all-in-one desktop built for business.
- ThinkPad X1 Carbon Touch Ultrabook: This is our flagship Ultrabook, blending performance, portability and durability.
- ThinkPad Edge E431: Ideal for channel partners targeting small business customers who need mobile touch.
- ThinkPad Helix: Our detachable Ultrabook tablet combines a business laptop with the mobility of a tablet.
- ThinkPad Twist Multi-touch Ultrabook: Welcome to the age of convertible Ultrabooks.
- ThinkPad Tablet 2: Designed for business users -– and built with a digitizer (stylus) for fantastic data capture capabilities.
Next, Deploy Complete Solutions
Working closely with Lenovo, channel partners have pushed beyond the endpoint market and are now offering server and storage solutions. For instance, our LenovoEMC network attached storage (NAS) offerings allow businesses to manage all of the information captured on touch systems.
As a Lenovo partner, have you found the magic touch yet?
David Rabin is executive director of marketing for Lenovo, North America. Monthly guest blogs such as this one are part of The VAR Guy’s annual platinum sponsorship.