Snow Software: Atlas Frees MSPs from Hosting Burdens
… figure out what those services should be.
Once they nail that down, Snow has an even larger strategy in mind: joining the cloud marketplace craze.
“Customers buy solutions, not products,” Allison said. “Say a customer wants BMC plus Snow plus managed services from a key partner. In the past, this all had to be cobbled together.”
Now, however, with Snow Atlas and its API capabilities, “we can have these seamless … solutions between Snow, a technology partner like BMC and a solutions partner.”
And the result will be “pretty darn close to plug-and-play.”
To be clear, Snow has no plans to go up against the likes of AWS Marketplace, Pax8 or Ingram Micro Cloud. Rather, it intends to participate in such ecosystems.
‘This Is Not a Light Switch’
Just as important, MSPs in Snow’s Service Provider Edition and on-premises programs may continue provisioning Snow with their own hosting.
“We are not dropping SPE,” Jesser said. “We have a road map for supporting both environments for some time. This is not a light switch.”
Allison concurred.
“People need to transition in the time that’s best for them.”
The first capabilities available on Snow Atlas are software asset management, SaaS management and IT service management. As of July 1, partners may offer Snow Atlas’ solutions.
“This is where I get super excited,” Allison said. “In a number of companies making the transition to SaaS, partners can oftentimes come last.”
At Snow, however, “partners are a core part of what we’re doing,” Allison said. “We’re getting a very, very good response from partners who are getting pulled by their customers.”
In terms of how MSPs will make money from Snow Atlas sales, refer to the company’s partner program structure. Allison said no changes apply, for now, when it comes to Snow Atlas. Snow may make some adjustments for 2022 but those details won’t be revealed until late this year.
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