Targeting New Verticals: Understanding MSP Opportunities and Go-to-Market Strategies
The ability for an MSP to specialize and differentiate themselves from their competition is a major factor toward business growth. However, with IT services becoming increasingly commoditized, providers are converging under large-scale mergers and acquisitions. This leaves many MSPs looking for the right way forward to grow their business. For many MSPs, this means specializing managed IT services for specific vertically-aligned industries.
This eBook is a guide to many verticals where MSPs have historically found success, but also new verticals where managed services have more recently gained foothold. For each of these verticals—healthcare, legal, finance, construction, and non-profit—you’ll learn about the market opportunities that exist for MSPs entering the vertical, the required services that are needed to go to market, some key considerations to factor into your decision to specialize, and some helpful tips on a typical sales process.