4 Challenges Solved Through Automation
… receive primary attention. The time it takes to conduct these activities and the time away from more revenue-generating operations can be a big hindrance for MSPs. However, if this information were readily available, it would enable them to grow their business and prospect new clients in a more targeted and efficient manner.
Report automation technology enables the MSP by equipping it with data and information needed to make critical business decisions. Real-time data collection can present insights that are configurable to each MSPs’ preference. It will empower them to uncover solution gaps, expose unused licenses and understand key demographics, allowing them to increase product offerings, save clients’ money and strategically prospect new accounts. With the data collection happening in real-time and with fewer human touchpoints, the information will be more accurate and relevant. The MSP can continue providing client service while growing its business.
4. Channel transformation. Cloud technology and the channel ecosystem are evolving, changing the nature of business. MSPs won’t just sell and manage licenses but will have more dynamic client relationships. As companies continue their transition to the cloud, the number of licenses in an MSPs portfolio will increase significantly. Businesses making security enhancements, adding and removing employees and changing permissions will cause daily customer actions to grow enormously. The time required for these change-management activities across their entire client ecosystem will create a challenge for MSPs. Streamlining this process through automation will allow for easily actionable, multitenant changes that are accurate and instantaneous. This manageable client network will enable the MSP to service more clients and engage in more revenue-generating activities.
When an MSP initiates a change through automation, it creates a process of chained events, simultaneously impacting all associated licenses and removing several manual touchpoints. Being able to service thousands of licenses from one portal efficiently empowers complete life cycle management. Managing the breadth of its licenses through automation will also help with better data analytics and insight, creating a cohesive and robust ecosystem. As the channel evolves, the MSP, through automation, will position itself as an innovative leader in the industry.
The IT channel is going through a transformation that will shape the future of the cloud technology landscape. MSPs equipped with the most innovative tools and advanced solutions will be in the best position to take advantage of that landscape. With streamlined processes via automation and minimal human touchpoints, MSPs will increase productivity, enhance their security posture and accelerate client acquisitions.
Nick Heddy, chief revenue officer at Pax8, has more than 16 years of experience in indirect sales in industries such as technology and telecommunications. Heddy is responsible for revenue generation processes and ensuring key departments are aligned to create the best experience for partners. He previously held the role of SVP of sales and marketing at Pax8. He received the Circle of Excellence Award from CompTIA in 2018, and has been a speaker at the Channel Partners Conference & Expo, and more. Nick holds a bachelor’s degree in entrepreneuring from Central Michigan University and an MBA from the University of Colorado Business School. You may follow him on LinkedIn or @pax8 on Twitter.
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