Empower Your Business with Powered Services
each individual solution and can also be tailored to particular verticals that have their own unique set of requirements. Improving your business development skills by implementing marketing and prospecting tactics will help you stand out from competition and open opportunities to get in front of highly qualified leads.
Focus on What You Do Best
All of the previously listed components of a go-to-market program are becoming table stakes for modern MSPs looking for scalable, repeatable, and successful sales and marketing programs. But coming up with all of those things from scratch is no trivial task.
Most MSPs will “wing it” and do it in-house, likely falling short of the ideal, polished package to wow prospects, close deals and grow accounts. MSPs with deeper pockets can invest in more robust programs around sales and marketing. Or maybe they hire consultants or bring on full-time staff to professionalize this aspect of their operation.
But MSPs don’t have to go it alone. At Kaseya, we realized that MSPs could benefit from a fully baked, go-to-market solution covering the entire breadth of IT services they can offer prospects and clients. That’s why we created our Powered Services program.
With Powered Services, MSPs get access to a comprehensive toolkit with everything they’ll need to present their offerings, educate customers, and win new business, as well as staff training programs and templates for managing those relationships once the deal is done.
Because we recognize how important it is for MSPs to be professional and compelling in their customer and prospect interactions, Kaseya is empowering MSPs with access to Powered Services alongside its family of IT solutions. The solutions MSPs can offer to help organizations deal with critical-yet-confusing issues, such as BCDR, are too important to be tripped up with inefficient marketing programs, confusing messaging and inconsistent execution.
We know every MSP’s success helps grow the overall opportunity for outsourced IT services, which is why we’ve invested in developing this valuable resource to help MSPs convert prospects into clients and build lasting and profitable partnerships.
Dan Tomaszewski is VP of Channel Success, Powered Services.
This guest blog is part of a Channel Futures sponsorship.
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