Evolve Your Service Portfolio to Secure the Increasing Volume of Customers’ Data
Tailor the Service Bundles in Your Portfolio to Meet the Demands of Growing Businesses
By simplifying and standardizing your service offerings, you stand to maximize profitability. Outcome-based solutions are generally easier to market and sell because they’re less complicated for your customers to understand. Setting different “levels” of service will allow your customers to purchase additional capabilities when their infrastructures increase in complexity as their businesses grow.
Your basic offering should include firewall and intrusion protection system (IPS) capabilities, but “advanced” offerings should address the typical challenges faced by digitally transforming organizations, including an ever-expanding attack surface, infrastructure sprawl, and a greater need for network and event monitoring.
Today’s most popular “advanced” offerings include network access control (NAC) solutions that allow organizations to remain secure while making best use of the data flowing from the growing number of internet of things (IoT) devices connecting to today’s networks. MSSPs should also update service offerings to incorporate solutions for secure SD-WAN and securing customer data at one or more third-party cloud service providers.
Maximize Profitability by Designing a Technology Stack That’s Easy to Manage and Support
Some of the same factors that make outsourcing their security service needs an attractive option for your customers also pose challenges for you: Cybersecurity talent is in short supply, and engineering expertise comes at a high hourly cost. Most MSSPs find that staffing costs–so as to provide their customers with high-quality service and support–are their highest ongoing operational expenditures.
To reduce these costs, it’s essential to choose security products that are less time-consuming to manage. If the point solutions you’re supporting aren’t tightly integrated, it will require more resources to support them, eroding your overall margins. That’s why it’s essential to minimize the number of vendors in your security solution stack: The more components your engineers can manage from a single console, the more efficient they’ll be–and the lower your costs.
If you want to establish yourself as a trusted advisor that can guide your customers through the digital transformation process securely, you will want to be sure that you’re offering the add-on services or “advanced” bundles that tomorrow’s businesses will need most. Being able to support customers adding wireless access points or IoT devices to their networks is a must; being able to do so with simple-to-manage, automated solutions positions your business for growth in a digitally transforming future.
Final Thoughts
MSSPs and their customers are challenged to manage the rapidly expanding data volumes that accompany digital transformation. More data means more business opportunity for security service providers, but to manage this expansion profitably, you must avoid unnecessary infrastructure complexity and process sprawl.
Partnering with an industry-leading vendor like Fortinet that offers a full portfolio of integrated solutions that can be managed simply and centrally as part of a comprehensive Security Fabric with an automation-driven single pane of glass console is the key to simplifying your technology stack for maximum profitability in a digitally transforming future.
To learn more, check out our resources for MSSPs on the Partner Portal.
This guest blog is part of a Channel Futures sponsorship.
- Page 1
- Page 2