IT Security: Find Profitability in a Service No One Wants to Use
the responsibilities of maintaining an effective cybersecurity infrastructure, as well. Embracing this new reality and adjusting pricing, packaging and messaging accordingly is the savvy move for today and the future.
Building out Your Offering
To offer a robust suite of cybersecurity offerings, MSPs must offer all the standard solutions a customer might want. Leaving out a critical defense component could make a prospect select another vendor with a full arsenal on offer, or leave them open to a future breach they will inevitably blame their MSP for allowing.
At this point, the table stakes include:
- Malware detection
- Software version and patch updates
- Advanced persistent threat (APT) and foothold detection
- Activity logging and monitoring for unusual access and data transfers
- Dark web monitoring for compromised credentials
- Security identity and access management
- Password management tools
- Two-factor authentication
- Back-up and disaster recovery services
- Phishing protection
Each of these IT security solutions is complex and varied, built to take on different entry points that cyberattacks might exploit. For example, to combat phishing attacks, MSPs must be on the lookout for everything from spoofed URLs to malicious email attachments to social engineering scams, quarantining suspicious emails and heading off any account takeover activities that might be in the works.
And, when it comes to identity and access management, ensuring that users have access to the systems they need (and can’t get into those they don’t) can be an administrative nightmare without the right tool to configure things across thousands of potential in-house and third-party applications.
With so many different services to offer and support, MSPs can’t take this on alone. That’s why so many wisely turn to vendors that can furnish them with tools and software built for the challenge.
This might initially be driven by specific customer requests for a particular security initiative versus a wholesale strategic approach to the situation. But MSPs taking that route are missing the forest for the trees.
Cobbling together a web of disparate point solutions isn’t the best way to go and can drastically eat into profit margins. Each individual cybersecurity tool comes with its own set of credentials, unique user interface and learning curve, which makes training and usage a labor-intensive chore. Plus, a piecemeal approach will inevitably leave some gaps in the armor that cybercriminals will be all too happy to gain entry through.
That’s why a comprehensive, integrated cybersecurity management suite purpose-built for MSPs is a no-brainer for companies looking to make security services a cornerstone of their offering. Flatten the (learning) curve and offer an all-encompassing menu for customers to choose from, all managed from a single pane of glass.
At Kaseya, our portfolio of solutions keeps expanding. We’ve recently added Passly’s access management tools and Graphus’ anti-phishing defenses to our security suite, which is custom built for MSPs. Learn more about how you can add more customer value and increase your recurring revenue with security services.
Jim Lippie is GM & SVP Partner Development.
This guest blog is part of a Channel Futures sponsorship.
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