MSPs: Grow the Business with Marketing (While Focusing on What You Do Best)
sales strategies, on-demand training and tools, and strategic playbooks.
Powered Services also gives MSPs access to a library of resources to accelerate their sales and marketing activities, including product briefs, sales scripts, and email templates plus content marketing assets ranging from blog posts to videos to infographics.
After MSPs experienced tremendous success professionalizing and standardizing their go-to-market activities with Powered Services, one consistent piece of feedback we received was that MSPs loved the materials but wanted them to reflect their brand and have their own stamp on things. This inspired the next generation of Powered Services–Powered Services Pro.
Now MSPs can completely customize, edit and brand a broad array of collateral and other materials. Those with in-house design skills or larger marketing budgets can use the source files as a starting point to create a totally unique set of materials, while others can now choose from a selection of different colors to match their existing branding.
Powered Services Pro members also have access to a deeper set of exclusive materials they can use to deliver fresh messaging to prospects and fill their sales pipeline. This library will continue to grow, including the addition of industry-specific content to provide a more targeted and specific value proposition for different vertical markets.
Materials will also be packaged up into turn-key monthly marketing campaign kits. This is a one-stop solution for helping MSPs generate leads and drive interest in their offerings with timely and relevant content and messaging.
Also, in the spirit of ongoing learning, Pro members have access to coaching, training, and help preparing for big presentations and meetings. Pro members can even bring subject matter experts into their virtual sales calls to explain things further and answer customer questions.
Messages That Resonate
Regardless of whether MSPs leverage the free MSP Sales and Marketing Jumpstart or premium Powered Services Pro resources from Kaseya, the most important takeaway is that growing your MSP business is about more than offering stellar service. What businesses need more than ever is up-to-date information, best practices with solid value propositions, and instructive, strategic approaches to the modern-day IT landscape.
Providing prospects and customers with “news they can use” information, carefully customized recommendations, and introspective self-evaluations of what they’ll need to succeed may feel like you’re going over and above. But that’s really what most companies are looking for as they try to make sense of all things IT.
When you can demonstrate your value as an industry expert by delivering a steady diet of useful insights and constructive recommendations, businesses are more likely to turn to you as they realize their IT needs are beyond their capabilities or internal bandwidth.
MSPs must embrace this role as part of their overall relationship management strategy and welcome the opportunity to educate and inform even when a deal isn’t on the table. Planting those seeds with goodwill and staying on their radar with a steady stream of useful information is the key to long-term growth and deeper, more profitable engagements.
Learn more about Powered Services.
Matt Solomon is Vice President, Business Development.
This guest blog is part of a Channel Futures sponsorship.
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