Why MSPs Should Make Operational Resilience a High Priority
MSPs can insert themselves into the strategic planning process by working with clients to fully understand their plans and applying their expertise for how to best prepare for them. This includes not only the hardware and software needed to support the client’s vision, but also conducting threats and weaknesses assessments to identify areas of concern not on the client’s radar.
This proactive approach ensures clients won’t hit any major IT roadblocks as they move forward while simultaneously protecting them against major disruptions from external factors.
Optimizing Workflows for Efficiency and Resilience
SMBs know that how quickly and correctly they complete routine tasks and processes drives the overall resource planning and throughput of the organizations. But this drive for maximum performance and cutting out waste can easily create workflows incapable of handling anything out of the ordinary.
Since life rarely follows a script, MSPs can assess where processes need a little slack and flexibility to adapt on the fly instead of breaking down in a crisis. As a neutral third party, MSPs can provide an honest and unbiased view on what’s already too brittle and where things are likely to break down if certain scenarios unfold.
Using Resiliency as a Selling Point
MSPs all know the multitude of benefits they have to offer, but that’s not always apparent to SMBs that would benefit from these services. This puts the onus on MSPs to educate these firms and create a market for their offerings.
Keying in on resiliency and making that a core pillar of their story can help elevate the perception of MSPs, highlighting the strategic advantages of partnering with one. While many in the C-suite may not have much interest in endpoints and dark web monitoring, they’re all acutely focused on how their business can adapt and thrive during tumultuous times.
Explaining how flexible-yet-comprehensive processes–and a scalable, auxiliary IT workforce–better positions the business to adapt to whatever comes their way is crucial. Luckily, MSPs don’t need to start from scratch in this department.
Kaseya’s Powered Services program provides MSPs with an arsenal of sales and marketing assets, playbooks and coaching to supercharge their go-to-market activities. These tools help MSPs take their message beyond the basics of managed IT services, presenting prospects with a holistic solution for their current and future needs.
After signing on new clients, TruMethods’ myITprocess software aids MSPs in creating IT processes and procedures for customers aiming for resiliency. With a library of industry-compliant IT standards at their fingertips, MSPs can instantly introduce IT best practices while building strategic alignment and IT roadmaps. These tools can fuel MSP efforts to shepherd their customers into a more prepared and flexible future.
The rocky, unpredictable recent past has everyone feeling a little less certain about how things will play out in the coming years. The market is primed to positively receive these messages and many forward-looking businesses are prepared to invest in this area. MSPs should act quickly before the next disruption once again plunges their customers into chaotic unknowns.
Dan Tomaszewski is SVP of Channel & Community, Kaseya.
This guest blog is part of a Channel Futures sponsorship.
- Page 1
- Page 2