XaaS and Managed Services Create a Powerful Combination
Partners and Managed Services Will Make XaaS an Unstoppable Force
Services, the key to success in XaaS delivery and operations, are not always standardized nor objective. Instead, they must constantly evolve to meet the needs of unique regional, segment and vertical customer requirements. In other words, services must be nimble and responsive to needs that are constantly changing, and successful XaaS technologies must come to market through businesses that can refine, consult on and deliver ongoing services.
These are the reasons that managed services are being deemed essential within XaaS offers, with the Technology & Services Industry Association (TSIA) finding that nearly one-third of managed services revenue is now coming from managed XaaS solutions. And our own market model, developed with a leading research company this year, found that while growth for Cisco’s portfolio in as-a-service categories will outpace our traditional product portfolio, the current share of managed services demand will persist. Said another way, customers will shift to new as-a-service experiences with an expectation that they will continue to buy these solutions with a services-led value proposition.
This is where partners have a massive role to play. For this reason, I am so incredibly excited to supercharge what Cisco can do with as-a-service by fueling it with managed services. And as we do this right, we start a virtuous cycle of the Three Ps:
- Platform: We focus our portfolio to build from a platform-first approach to ensure greater ease for you to build customer outcomes as-a-service.
- Preference: We want to ensure we are your vendor of choice by doubling down on the people, tools, support and investments you need to grow.
- Performance: As we focus together on delivering customer outcomes, we continually align investments, incentives and rewards to ensure we are driving relevance and profitability to your bottom line. Key to this transition is that we support you in the business model transformation to capture the meaningful growth opportunity ahead of us while continuing to support your existing Cisco-based business.
The transition to XaaS is a big topic, so tell us what you want to hear about next and stay tuned for more. And if you are a partner and want to learn more about managed services, as-a-service selling with Cisco+ and other opportunities you can take advantage of to fuel your business next year, please check out our digital Partner Summit!
We can’t wait for you to experience this year’s Cisco Partner Summit. Together, we make Everything Possible!
Alexandra Zagury is Vice President, Partner Managed Services and aaS Sales, Global Partner Organization.
This guest blog is part of a Channel Futures sponsorship.
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