Your Customers’ Top Digital Engagement Strategies and What They Mean for Security
How Partners Can Assist Through Services Offerings
Digitally engaging with consumers is essential in today’s consumer environment, but your customers must do so in a way that does not compromise consumer trust. That said, digital engagement tactics and cybersecurity strategy must go hand in hand.
Partners can help to mitigate security challenges, enabling SMBs to increase digital engagements by shifting to a service-oriented business model. Fortinet offers customizable services that reduce the strain on SMB resources and personnel, with an expert understanding of threat trends, how to reduce network complexity and how to effectively secure multi-cloud environments.
Our Security Services are presided over by FortiGuard Labs, our dedicated in-house threat-research team. Through these services, organizations get enterprise-grade security regardless of their size.
Security services reduce the strain placed on your customers with up-to-the-minute threat intelligence to stop attacks in real time and provide insight into any new avenues that can be used to exploit your network. Furthermore, our global network of sensors means that your customers are getting insight into the tactics being used by cybercriminals around the world, in addition to activity detected in their local network. This combination of global and local intelligence is essential for proactive cybersecurity.
SMBs can customize their service packages to cater to their specific network. For example, businesses that build mobile apps to connect to consumers through loyalty programs would likely want to subscribe to the Web Application Security Service. If, in addition to building their own apps, your customers are using multiple SaaS applications from various vendors, our Cloud Sandboxing Services can be deployed alongside the application services. To ensure comprehensive protection, many SMB organizations begin with the UTM Bundle, which include advanced antivirus, antispam, application control, web filtering, sandboxing and intrusion prevention. The UTM Bundle can then be augmented with additional customer services.
Leveraging security services allows your customers to get the best of both worlds: enhanced digital engagement with customers, with a focus on security to maintain trust in the long term.
Final Thoughts
Your customers have taken to adopting new tools and strategies to engage with their consumers online and stay competitive. This is essential to success, as today’s consumers expect seamless and personalized service. However, this can be at odds with their other expectation: secure personal data. As your SMB customers deploy digital engagement tools, they need to ensure they have the security infrastructure in place–be it tools, processes or manpower–to maintain data protection as their network becomes more distributed.
This can be resource intensive, causing SMBs to try to pick between the two. With advanced security services, like those from FortiGuard Labs, your customers can increase their digital presence with security from an expert team that ensures reduced network complexity, real-time threat intelligence and proactive security.
This guest blog is part of a Channel Futures sponsorship.
- Page 1
- Page 2