How Partners Can Grow Revenue with 5G and Wireless WAN Solutions
For resellers and their customers, the world around them is quickly changing. As the pandemic has further accelerated the need to connect people, places and things, the traditional network of rigid wires and limited performance is giving way to a wireless-enabled future and a transforming edge network overall.
This means resellers find themselves at a critical moment, one that presents a new opportunity to grow revenue and their businesses – but only if done in the right way.
To better serve their customers, resellers and managed service providers (MSPs) need to recognize the importance of a rapidly growing market – that of wireless wide area networks (wireless WAN) – and understand where this idea fits into growing a customer’s business. They also must understand the opportunities ahead in the era of 5G, whether it’s with public 5G networks, private 5G or a combination of the two.
Recognizing the Importance of Wireless WAN
What exactly is wireless WAN? It’s the next wave of network transformation, enabling connectivity with greater simplicity, agility and security. As cloud applications, mobility and Internet of Things (IoT) devices continue to proliferate, the wireless WAN enables a flexible and unified approach to connecting people, places and things anywhere.
Digital transformation was already a strategic goal for enterprises, but the pandemic has caused enterprises to take a step further, including the re-examination of how they run operations and deliver new innovations to the market and customers. For this, wireless is key.
And businesses are catching on. In fact, 78% of IT decision makers are using or considering using LTE or 5G as the only WAN link in their branch locations. Additionally, IDC’s Future of Connectedness Survey found that 40% of enterprises want to improve their competitive position through speed and flexibility with 5G, SD-WAN and Wi-Fi 6 over the next 12-24 months, while nearly 35% have the goal of investing in technology that helps connect people, things, processes, and applications.
This means that for channel companies, there’s a prime opportunity to take advantage of this wireless age.
Understanding the Pathway to Grow a Customer’s Business
Not every customer’s wireless pathway will be the same, and certainly, most won’t go all-in on wireless overnight. Seeing, in many cases, is believing for customers, and resellers must keep this in mind throughout the process.
For example, most organizations will start their journey with a failover use case for their branch, or pop-up solutions for temporary job sites like seasonal stores or medical testing centers. As they gain more confidence in wireless WAN, they will naturally take another step.
The second step is often employing wireless broadband as an active link to continue to use for failover but also supplement their wired bandwidth. There are many benefits of wireless broadband as an active link, including greater mobility, flexibility and consolidated nationwide billing, not to mention the …
- Page 1
- Page 2