MongoDB, NoSQL Invade Oracle OpenWorld 2013
Oracle’s (ORCL) In-Memory Database, Cloud and Engineered Systems are on center stage at OpenWorld 2013. But here’s an interesting side show: MongoDB, provider of a NoSQL database, has a major presence here at the conference. And Oracle’s own NoSQL database is generating some noise. Here’s why VARs should pay attention.
OpenWorld 2013 has attracted roughly 55,000 to 60,000 partners and customers. Much of the open source conversation has involved MySQL — the database Oracle acquired as part of the Sun Microsystems buyout.
But if you walk the show floor you will see MongoDB (formerly 10gen) occupying some very valuable real estate. Thousands of attendees are likely seeing the MongoDB brand for the very first time. At the same time, MongoDB has vowed to build a channel partner program for VARs, integrators and cloud providers focused on Big Data solutions.
MongoDB is part of the so-called NoSQL revolution. Much like Linux a decade ago, multiple NoSQL flavors are popping up in data centers across the globe. Even Oracle is getting into the act — promoting its NoSQL strategy at roughly a dozen conference sessions.
It’s great to see next-generation companies taking root at OpenWorld. And kudos to Oracle for allowing potential rivals to participate in the conference. In addition to MongoDB, it’s easy to spot established Oracle rivals like Red Hat, VMware, IBM and HP are here.
Of course, sponsors are likely paying big bucks to promote their brands and solutions at Oracle OpenWorld. Is that money well spent? The VAR Guy will be watching to see if MongoDB attracts a larger Oracle customer following in the weeks and months ahead.