From T1s to ‘Human Experience’: TBI’s Bryan Reynolds Is Witnessing a Channel Revolution
… continually educate themselves. Do your research, read the news, and most importantly, discuss your findings with your peers. Reynolds summed it up in one short phrase: “Don’t get comfortable.”
“Don’t get comfortable selling one thing or talking to customers about one solution and not moving on to something else or not digging a little deeper, because the channel is directly tied to enhancing human experience,” he said. “And we’re doing that through technology and best business practices. If you get comfortable, the bus is going to leave without you.”
Reynolds works toward that “human experience” outside of his day job. He helps lead a diversity and inclusion group at TBI. He and his colleagues launched the group when TBI numbered about 60 employees. Now TBI hovers closer to 300 employees, and the D&I group has 30 people. They meet once or twice a week to discuss trends in society, hear each other’s unique stories and enjoy a safe space.
“It’s really important to create a safe space, because when you have a lot of employees at your company, you want them to bring their whole self to their work,” Reynolds said.
Reynolds also serves as vice president for the Meals on Wheels Chicago associate board, working to help homebound seniors and people with disabilities keep their independence.
“No one should go hungry or have their independence compromised because of age or disability,” he said.
Advice
Reynolds said has benefited from thinking of life as a series of peaks and valleys.
“You’re going to be on top of a peak one day; the next day you might be in a valley. That’s OK. Just know that a peak comes after that,” Reynolds said.
One doesn’t need to experience dramatic life events to recognize this ebb and flow. Reynolds said even the most mundane moments can put us in a valley. But in those moments, can you take a moment to acknowledge the valley, build yourself up and move forward?
“It’s a day-by-day thing for me. You might be having a day where you don’t feel like you’re succeeding and you don’t feel like you’re going anywhere. You don’t feel like you’re making an impact,” he said. “But all it takes is one little detail, one little spark, and then that can be turned around, and you can head up to that peak again.”
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