Essential Cybersecurity Sales Strategies to Boost MSP Revenues
Date | Available On Demand |
Duration | 1 Hour |
The world of managed service providers (MSPs) is rapidly evolving in response to the unprecedented business changes brought about by the COVID-19 pandemic. Gartner projects that overall enterprise IT spending will plummet by 8 percent in 2020 to $3.4 trillion in response to economic changes. However, with legions of workers now doing their jobs from home — a trend fueling a dramatic increase in both the volume and scope of digital attacks — enterprise spending on cybersecurity is expected to rise 2.4 percent. For MSPs to maintain healthy business growth, they must seize this opportunity to protect their clients from cyber threats, which means offering best-in-class security solutions and support at competitive prices that maximize MSP margins.
Join Scott Barlow, Sophos’ VP of Global MSP, for this comprehensive overview of the fast-changing cybersecurity landscape, complete with the most effective tactics for selling cybersecurity services to your customers. Learn how MSPs can leverage cutting-edge cybersecurity solutions to:
- Predict and adapt to digital attacks
- Manage client security using a single cloud-based platform
- Implement flexible pricing options to grow and manage licenses
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Speaker:
Scott Barlow, VP, Global MSP, Sophos
Scott Barlow is Vice President, Global MSP, at Sophos, a leader in network and endpoint security products, services and technologies. He oversees all MSP strategy, business direction and sales worldwide, with an emphasis on building revenue, marketing programs and relationships with partners. He has extensive channel sales achievements and strong technical expertise in hosted services (SaaS) markets, including email and web security, encryption, archiving, and state and federal compliance regulations, such as FINRA, HIPPA and more. Prior to Sophos, Barlow was vice president of global sales and marketing at Reflexion Networks, Inc., which Sophos acquired in 2015. Scott holds a Master of Business Administration and Master of Science degree, Geophysics, from Boston College.