Pitching the Media: How Partners Can Earn More Coverage
Date | Available On Demand |
Duration | 1 Hour |
Featured Speakers | CJ Arlotta founder of CJ Media Solutions, LLC |
Never pitched the media before? Want to know how to earn more coverage in IT channel trade publications? Why not go straight to the source and find out from a former journalist in the channel?
In this session with CJ Arlotta of CJ Media Solutions, learn more about what reporters in the channel are looking for, how they like to be pitched and what you can do to increase media exposure.
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CJ Arlotta founded CJ Media Solutions, LLC, a B2B PR firm based in Stony Brook, New York, in 2018. Since then, he’s been providing media relations, content writing, ghostwriting and crisis communications services to hospitality and technology companies. He’s been a journalist for more than 10 years, covering several industries including hospitality, health care, politics and government, and technology. He’s written for Forbes, The Saturday Evening Post, ChannelE2E, Hotel Business, The VAR Guy, MSPmentor, Long Island Press, Edible, The Fiscal Times and elsewhere. Prior to being a journalist, CJ worked as a communications specialist on political campaigns and for government officials in New York State.