Dataram Launches Channel Partner Program
You might know Dataram as that company doing a few cool things in the solid state market. Next up, Dataram is launching a new channel partner program to get more feet on the ground and take their product to market. Here’s the details…
Calling it an expansion on the existing “go-to-market” strategy, Dataram is looking to get VARs involved in the channel program. The company has split the U.S. into 10 zones, and Dataram is picking the top VARs in each zone for premier partnership, and then the 2nd top VAR for a secondary partnership. This highly selective approach seeks to avoid over-distribution. Not to fret: Dataram products also are available through selected distributors.
According to a prepared statement:
The Dataram Reseller Partner Program (DRPP) qualifies resellers on one of two levels Premier Partners and Select Partners. Premier Partners represent the company’s entire product and services portfolio, receive the most favorable pricing, automatic product registration within assigned geographical territories and preferred status in a lead-share program. Select Partners are regionally-focused and specialize in one of Dataram’s product lines. All DRPP partners participate in Market Development Funding and Volume Incentive Rebates, and have direct support and purchasing relationships with Dataram.
If you’re interesting in getting involved, you’ll also want to know about XcelaSAN.
Announced in September 2009, XcelaSAN Is Dataram’s new flagship product. A 2U sits between your end user / application and your storage server. It caches popular files, apps and other information. With XcellaSAN”s SSDs, all of that information is accessed more quickly and easier than if the data was being pulled from the server directly. On a phone call with Dataram, I summarized their product as thus: “A floating chunk of virtual RAM.” Dataram was amused by the comment.
I think the analogy fits. Instead of spinning up tons of drives, wasting energy and losing time, XcelaSAN will efficiently sort your zeros and ones. It’s smart and configurable. You can tell it to ignore caching certain information or let it figure it out what’s popular on its own. The best part is that it’s totally transparent to the end user. Dataram claims huge increases in performance, especially with heavy virtualization. Dataram would also like to assure you that your data is secure on the unit, and the shift in information back to the source drive is always safe.
If you engage with Dataram’s partner program let us know how it goes.