Samsung Primes New SaaS Marketplace with ‘Curated’ Apps for Small Businesses
… providing those businesses essential solutions to help them operate under those constraints.
AppStack brings together a limited selection of business apps in any given category. At the same time, Samsung is building AppStack to cover the broad range of solution types small businesses require.
Speaking at Samsung’s V/X event, Taher Behbehani, SVP and GM of the company’s B2B mobile business, pointed to an IDC report that spelled out the economic impact of COVID-19. So far, IDC says lost revenue is an estimated $332 billion. Two-thirds of those who suffered from those losses were small businesses.
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“Some will never reopen,” Behbehani said.
The SMB Pursuit
Overall, Samsung considers an SMB any business with fewer than 1,000 employees. Behbehani said of the 100 million Samsung B2B mobile device endpoints in use, SMBs bought more than half (52%) of them. According to Samsung’s research, three in five (60%) of SMBs don’t have a full time IT person, and three in four (73%) will only purchase if there is a discount.
“In our research, we found that number one priority for SMBs is moving to cloud solutions and mobile SaaS apps,” Behbehani said. “We realized that we have the right solution at the right time.”
As 5G services become more readily available, that will give rise to expanded growth for partners, Behbehani added. He sees potential to combine 5G components with customizable features of its devices.
“5G could play a bigger role in terms of creating a new experience with our partners,” he said. “It [will change] the way we behave as a next phase of our remote work and remote learning.”
Samsung must still build up its ecosystem, Lopez noted.
“That takes time because you’ve got to reach out to everybody,” she said. “Clearly their goal is to sell more hardware. To do that, you need people to use their devices for more things. Particularly in the SMB, there’s a perception that the Apple products are easier to use. There are lots of apps that are built for Apple. This is where they are building programs in an effort to break that cycle.”
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