Top Gun 51 Profile: Cytracom’s Meredith Caram on Developing Impactful Relationships
… a simple connection and offering moral support to each other matters. Having this space to share is about maintaining connection and realizing we are not in this situation alone.
CF: With a nod to the current landscape and where the industry is headed, can you expand upon that?
MC: Leaders need to understand flexibility. If you are in a difficult situation where you are juggling homeschooling, a career and/or caring for a vulnerable relative, you cannot necessarily make a meeting at a specific time. As the leader, you must be understanding and flexible with regard to people’s needs. This is massively appreciated and removes a lot of stress. We are all in this together. Understanding that people’s challenges are different, yet significant, is really important.
In times of enormous change, perspective is also really important. It is critical to remember what needs to remain constant. Things like our company purpose, our values and why we do what we do — these things shouldn’t change. Reminding ourselves of this really keeps everyone focused on what matters. My philosophy leading through a crisis is to anchor to these things. With these team huddles and the beauty of technology, we are much more purposeful about communication. It’s great seeing leaders being more thoughtful around who they need to be collaborating with. It doesn’t just happen because we are around someone in an office. Combining all of this is where you see great relationships form, and impactful results follow all across the business.
CF: If you had to sum up the current channel ecosystem in a few sentences, what would you say?
MC: While the channel ecosystem isn’t new, it is currently being challenged with best practices, business models, mindsets, past rules. Everything is evolving – in the information technology and communications space – everywhere. The channel ecosystem is a dynamic inclusive of co-evolving communities which captures new value through collaboration and competition.
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