9 Rules For Communicating With Customers During Uncertain Times
Date | Available On Demand |
Duration | 1 hour |
The COVID-19 pandemic is a brand crisis moment. How you act now will determine how customers will perceive your brand once the crisis passes. The channel’s “brand” is benefiting as an essential service that empathizes with customers and shapes responses around their needs. The channel is also helping broader communities prepare and cope, reminding many businesses why local service and support is necessary. There is a new “channel normal,” one that is more agile, responsive, and cross-functional than before in response to this fast-moving crisis.
Join Jay McBain from Forrester as he discusses ways to avoid being tone deaf and treat customers with empathy as you look to accelerate your business.
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Speaker:
Jay McBain is one of the most visible and respected thought leaders in the global channel. Named to the Top 40 Under Forty by the Business Review as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends. He has spent his 26-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, and ChannelEyes. Jay is the principal analyst for global channels, partnerships, and alliances at Forrester – one of the most influential global research and advisory firms in the world.
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