Lights, Camera, Action: The 5-Second Outcome-Based Sales Pitch
We blinked, and it’s 2020. It’s a new world where selling on features and benefits is dead, and today’s prospects want to hear about business outcomes. But what’s the difference between features, benefits and outcomes, anyway, and how do you explain them clearly to an end user? In this webinar, Juan Fernandez of ImageNet Consulting […]